The internet is not the only place that refunds are an issue to a retailer. Clickbank refunds are no different. From the perspective of the internet merchant, customer satisfaction is of the highest priority. Because competition for customer loyalty is fierce, you know that keeping repeat customers coming back is the fastest and best way to long term financial success in sales. So offering Clickbank refunds with an iron clan refund guarantee if the customer is not satisfied sends a message to the consumer that their happiness is a top priority to you and that they can shop with you in confidence. Simple images such as BBB or Money Back guaranteed goes a long way.
As customers, we like to know that there is a return or refund policy in place. We come to expect that when we get home with a product that it will be to our satisfaction of the store will stand behind the product and give us a refund no questions asked. Sadly even outside the internet, refund fraud happens all the time.
People bring back stolen merchandise for refunds to exchange what they took for money. Even in some cases people will return a product that is all packaged up when the package in fact isn’t even inside. It was replaced with another item with a similar weight value to feel as if the product was in fact inside.
There are so many scams like this that one solution the non-internet retail world has turned to is store credits so the money never leaves the store. By giving store credit, they simply get a gift card or card with the same amount for another purchase. But it doesn’t stop there. People will then sell the gift card for $.50 on the dollar to an outside source. Which is not hard to do given the discounted price. It becomes a win-win.
Within the world of Clickbank marketing, we are faced with a similar dilemma. Except because our products are digital, the problem is compounded significantly. Clickbank offers an iron-clad refund guarantee. But unlike more wary merchants, there is no “store credit” to protect store funds. And because both Clickbank merchants and affiliates must abide by the policies of the marketplace, if Clickbank gives a refund, so do you.
It is at that moment, all the hard work you have put in to creating your product and getting it live on the marketplace, do you begin to wonder if it was all worth it?
See more about how to successfully get a clickbank refund here.
While Clickbank is working to solve this problem, we need to know what we can do until it is solved to cut down on Clickbank refunds taking profits out of our accounts which we very much deserve to keep. The first line of defense, of course, is legitimate refunds because of customer dissatisfaction. Put extra work and effort into putting onto Clickbank only products of the highest quality so there is little room for complaint. That is part of it. But the other part is making sure customer perception of the product is accurate.
Primarily customers acquired through Clickbank are through an affiliate who is promoting a product for a commission. Clickbank is one of the most popular and been out on the market for the longest , so they have a reputation to uphold as well. You can read more about affiliate marketing here.
A way Of Life
On the internet, overselling a product is almost a way of life. We all seem to turn into infomercial merchants and we sometimes give the impression our product might be something it isn’t. So go back to your web site and specifically your sales language. It’s OK to use good marketing language on those pages. But be sure you are telling the customer the truth so there is no reason for them to have a case to say that you sold them something that was not up to what was claimed. Have others read your marketing copy and get to know the product so they can confirm that what is being sold is what the customer gets.
By building strong customer relationships and building a community of repeat customers, you are more secure not to have to give refunds constantly. It’s an old adage of business but the best defense against lost business is to satisfy the customer. Other than that we can only trust that Clickbank will eventually solve the problem and just keep on selling and doing the best we can. As content creators we have people relying on us to bring content to life and continue to educate no matter what the costs. So by planning accordingly and pricing accordingly we can outweigh the difference.