Most ideas for blogging websites are not enough these days. To just create a blog site, write a post about a popular topic and list your keywords, power word, alt text, etc, just won’t cut it. Especially if you want to rank on any of the major search engines in 2020. Knowing how to create a blog site that will outrank your competitors, now that is where you can make your mark.
You want to create content in a way that will outrank your competitors. Let’s go over a few ideas on how you can separate yourselves from your competitors.
How to create a blog site
Because there are so many blogs and web sites about blogs on the internet, it can be tough to distinguish your blogging web site from all the others.
Whether you are starting up a new web site aimed at bloggers or whether you are looking to make your existing blogging site more distinctive, the key to building and maintaining a site that will capture the interest and attention of the blogging community is finding your niche.
And you need to put more thought into what type of niche you are going to go with. Remember the landscape is changing daily, and the popular niche s are becoming oversaturated. If you can find a way to fill a unique need in a way that no other web site does, you’ll be able to build a much longer-lasting relationship with your readers.
Once you have discovered a unique niche that not too many people have tapped into, you are well on your way but still have a lot to do. On the bright side, finding your place in the blogosphere is definitely the right place to begin.
Don’t Reinvent The Wheel
Every great blogging web site starts with a great idea. If you think you can build a successful blog site without one, you in for a rude awakening. There are hundreds if not thousands of blogging websites out there today and the competition for the attention of this demographic is steep.
To make your blogging web site stand out from the pack, you will need to offer something that no other site is currently offering. That will take research, data, and mostly a lot of time.
One of the most important things to research when it comes to blog posting is your keywords. Your keywords are almost like an internal road map on how searches will connect to specific topics.
By researching the keywords you are able to understand what people are searching for, how often a keyword is being searched (AVG), and most importantly, the QSR (quality search results).
There are several tools out there for keyword research. One in particular that I use all the time is called Jaaxy. It’s one of the most accurate, user-friendly keyword research tools on the market. You can learn more about Jaaxy and how to get your first 30 keyword research for free here.
A lot of people tend to think that they need to be the first to try something to be successful or the first to come out with a new niche idea. And that can’t be farther than from the truth.
There is no reason to reinvent the wheel. Time is something that a lot of bloggers seem to forget we have only a scarce amount of time to be utilizing and whatever it is you do, I suggest you utilize the time wisely.
How do we do that? Well we simply look at what other sites are already doing and we tweak it in a way to make it a little more impressive or increase the value.
Diversify Your Posts
One way to discover an ideal model for your blogging web site is to look at the sites that have successfully captured a blogging audience already to determine if you can appropriate some of their strategies to help realize your vision.
Of course, you will also need to add a unique flair to your project in order to stand apart from your competition.
Many people agree that the web websites that do the best in today’s market are the websites that have the most personality. The more personality, the better they connect with the reader. No one wants to read a blog post that sounds like it was written by a machine or a robot. That’s just the facts.
The mainline demographic to most niches will respond strongly to personality.
So try to brainstorm a way that you can provide your blog post a unique and attractive feeling that will connect with the reader differently than most other sites.
Here are a few ways to do this:
- Try focusing on using your own voice.
- Try talking to your reader as if they are your friend from college or a bother that you have not talked to in a while.
With the extra efforts, you can contribute to bringing in your own voice and sensibility to your site.
Once you have decided on how to create a new diverse way to deliver your content to your readers, you next will have to go over your new unique niche idea.
Now, remember, don’t overthink this too much. Creating a new unique niche idea can be as simple as simplifying a part of the original niche.
For example, If you are in the fishing niche, you can create a specific type of fishing, more focused on the technique.
Try something like:
- “River fly-fishing“
- “Deep-sea fishing“
The next step is figuring out how to get the word out to your readers.
In the long run, a great idea just isn’t enough to propel your blogging web site to success. You will need to draft a smart and realistic marketing plan in order to draw readers to your site.
Once you hook a reader, your great content will keep them coming back.
But it is absolutely vital to get them “that first glance” at the new site. Otherwise, your site will never get the opportunity to shine. Then that just equals efforts spent with no results.
Be On Top Of Your SEO
Now remember, you have taken some steps here to change the way your blog post is being delivered. Most likely you will need to make some changes to your SEO and meta descriptions.
When changing to a new niche or a restructured niche, you need to make sure all of your content follows in suit with the new keywords and any changes to your title. You can read more about content marketing and strategies here.
Try to add a power word in the meta description and a number. It has been verified that google ranks better with posts that have both into consideration.
Are there any new niche ideas that you have ventured into? If so I would love to hear about them. Leave a comment below. Thanks!
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